AB Comunicazione believes in and shares a set of values and principles that guide and orient our work and that unite all those who “inhabit” our reality.

We are aware that speaking today of respecting and taking care of others and of the Planet that hosts us sounds a foregone conclusion. However, we also believe that demonstrating these values by our daily attention and tangible actions is our direct responsibility, as well as a social priority.

Therefore, as consumers first and foremost and then as a communication agency, we make an everyday commitment to modify and improve our behavioral models in our actions even before we do so in words.

How? We try to adopt increasingly responsible choices in our lifestyles, and we have chosen to embrace a project that reminds us how important it is to believe that every little seed can, over time, contribute to producing benefits for and positive effects on the environment in which we live and on the people that surround us.

TREEDOM PROJECT: OUR FOREST COME TO LIFE

As AB Comunicazione, we too have chosen to join the big Treedom family, the first website that allows you to plant trees remotely and follow the story of the project online. Since the foundation of Treedom, more than 3.000.000 trees have been planted in Africa, Latin America, Asia and Italy. All the trees are planted directly by local farmers and contribute to producing environmental, social and economic benefits.

With the work we do we are called upon to travel around our stupendous Italy very often and we cannot always do so using vehicles of low environmental impact. That is why, therefore, in order to at least partially absorb the CO2 we produce with our cars, we have chosen to plant more than 100 Tefrosia, Cassia and Cacao trees in Madagascar, Tanzania and Ecuador.

With our small forest, whose growth we want to increase every year, we have already absorb more than 32,000 kilograms of CO2.

• Tefrosia – “Resilince” 
• Cassia – “Calm” 
• Cacao – “Sweetness”